The South African City Billionaires Are Choosing to Call Home

In April 2025, Cape Town has emerged as the premier destination for South Africa’s ultra-wealthy. Recent findings from New World Wealth show that four South African cities are now home to a total of 88 centi-millionaires—individuals with more than $100 million (approximately R1.9 billion) in investable liquid assets. These influential individuals are not only powerful economic players but also central to shaping global investment migration trends and innovation hubs.

Who Are Centi-Millionaires?

Centi-millionaires are individuals whose net worth in liquid and investable assets exceeds $100 million. Unlike billionaires, this group is more numerous but equally influential, often composed of entrepreneurs, tech founders, and seasoned investors. They drive corporate formation, job creation, and large-scale investments, making them critical to any nation’s economic vitality.

The Role of Centi-Millionaires in Economic Development

According to New World Wealth, centi-millionaires significantly impact economic growth due to their investment capacity and entrepreneurial ventures. Many major companies listed on global indices like the S&P 500, FTSE 100, and Nikkei 225 were founded by individuals who later became part of this elite club. These individuals not only amass wealth—they redefine the economic landscapes of the regions they inhabit.

South Africa’s Centi-Millionaire Cities in 2025

While South Africa has a smaller group of centi-millionaires compared to global cities, the nation still holds strategic importance due to its high-growth urban centers.

City Number of Centi-Millionaires Growth Potential
Cape Town 34 High (100%+)
Johannesburg 24 High (100%+)
Cape Winelands 18 High (100%+)
Umhlanga & Ballito 12 High (100%+)

Each of these cities has been categorized as a high-growth zone, meaning they are expected to see their centi-millionaire population double by 2035.

Why Cape Town Leads the Wealth Pack

Cape Town stands out not just for its scenery but also for its infrastructure, governance, and lifestyle offerings. It’s recognized as the best-managed metro in South Africa. For centi-millionaires, it provides an attractive balance between luxury living and investment opportunity. The relatively low cost of living—when compared to international financial centers—makes South Africa a value-for-money destination for wealthy individuals seeking residency.

Cape Town offers the right combination of factors that the super-rich prioritize: safety, lifestyle, investment access, and global mobility. While the country still faces infrastructure and safety challenges, many of these can be mitigated by wealth, making high-end neighborhoods and private solutions accessible.

Global Context: Wealth Migration Trends in 2025

Beyond South Africa, regions like the Middle East and India are seeing explosive growth in their centi-millionaire populations. Countries such as the UAE and Saudi Arabia are benefiting from zero tax policies and a drive to become global financial hubs. India, meanwhile, is riding a wave of tech entrepreneurship that is minting a new generation of ultra-wealthy individuals.

Additionally, countries offering citizenship and residency through investment—like Malta, the Cayman Islands, and Switzerland—remain popular among the elite. These destinations are tailored to those looking to secure geopolitical stability, personal security, and wealth protection.

Key Considerations for Governments

Attracting and retaining centi-millionaires requires more than favorable tax policies. According to New World Wealth, governments need to ensure holistic value: quality education systems, robust healthcare, stable governance, and world-class infrastructure. These elements convert a city from a stopover into a long-term home base for high-net-worth individuals.

Conclusion

South Africa may be a smaller player in the global wealth scene, but its cities—especially Cape Town—are emerging as strategic hubs for the world’s wealthiest individuals. With the right investments in governance, infrastructure, and safety, these cities could easily double their high-net-worth populations over the next decade. For now, Cape Town leads the charge, showing that it’s not just beautiful but also business-savvy.

FAQ

What defines a centi-millionaire?

A centi-millionaire is someone who has at least $100 million in liquid and investable assets. These are not locked into real estate or fixed holdings but can be readily used for investments.

Why is Cape Town attracting centi-millionaires?

Cape Town offers a strong mix of investment opportunity, good governance, luxury lifestyle, and relative value for money. These factors are key for wealthy individuals choosing where to live and invest.

How many centi-millionaires are in South Africa?

As of April 2025, there are 88 centi-millionaires across four South African regions: Cape Town, Johannesburg, Cape Winelands, and Umhlanga & Ballito.

What is the growth outlook for centi-millionaires in South Africa?

New World Wealth forecasts high growth for all South African centi-millionaire hotspots, expecting the numbers to more than double by 2035.

Are centi-millionaires different from billionaires?

Yes, centi-millionaires have $100 million or more in liquid assets, whereas billionaires have $1 billion or more. While both are ultra-wealthy, centi-millionaires are a broader group and often more globally mobile.

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